Post Malone invests $2.3 million in vegan burger company


Actual Veggies, a vegan protein startup, has secured $2.3 million in a fresh fundraising round, bringing its total funding to $2.8 million.

Electric Feel Ventures, the venture capital arm of rapper Post Malone's management team, led the investment, which was managed by Austin Rosen.

Professional soccer player Kieran Gibbs, Big Idea Ventures, and Rose Street Capital all participated in the round. 

Actual Veggies, which opened in New York City in March 2020, provides a variety of quarter-pound vegan burger patties made with veggies, grains, and a proprietary spice blend.

The burgers come in four different flavors:

The Actual Black Burger, which includes black beans and red peppers; The Actual Orange Burger, which includes sweet potato, carrots, and red pepper; The Actual Green Burger, which includes kale, broccoli, and spinach; and The Actual Purple Burger, which includes beets, carrots, and red onion.

The vivid color of each patty is a reflection of the veggies utilized in each burger. 

Actual Veggies' ultimate aim, like that of many other plant-based burger companies like Beyond Meat and Impossible Foods, is to reduce meat consumption and so prevent additional animals from being murdered for food.

Actual Veggies, on the other hand, aims to achieve this by utilizing genuine veggies and legumes to make burger patties that are free of fillers and preservatives. 

Austin Rosen, Post Malone's manager, invested in Actual Veggies since the concept is about being genuine. 

Rosen stated, “Electric Feel sits at the epicenter of development across music, brands, and culture. We are dedicated to elevating authentic individuals and brands” 

“It goes without saying, in the entertainment business what you see isn’t always real, and let’s be honest, it isn’t much different in the food space. But Actual Veggies is real—real food, real flavor, really good! We are excited to back Actual Veggies and the team behind this exciting new brand.”

 The funds will be used to extend the company's product line (including seasonal and limited-edition items), invest in new equipment to improve manufacturing efficiency, and raise brand recognition through expanded marketing activities.

This year, Actual Veggies intends to grow into more brick-and-mortar stores across the United States.


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